I’m a UX leader,
an architect of organization,
and a mission-driven advocate.
Hi! I’m Gretchen.
I’m passionate about building the practice of user experience, creating order out of chaos, and building a better world—one great experience at a time.
UX Leader
A “boss” is someone who tells you where to go. A leader is someone who has been where you’re going, and guides you along the road. Having built thriving UX practices from the ground up for almost two decades, I believe my job as a leader is to walk a half-step ahead and clear the way forward.
Architect of Organization
Every UX research and design team needs processes and structure to function—but that’s not the fun stuff! That’s where I come in. I thrive building workflows, setting up documentation frameworks, creating project plans, and managing processes. Let the researchers and designers do the work that they do best—I’m here to keep teams on track.
Mission-driven Advocate
User Experience is the radical notion that users are people. People deserve a world that is kind, just, and easy to live in. I strive to create that world doing mission-driven work—in healthcare, education, and non-profit organizations—so those organizations in turn continue to help people who help people
Project Portfolio
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Facilitating Design Sprints
Launching Design Thinking into the C-Suite, turning executive vision into human-centered reality.
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Targeted Promotions
Bringing together research, promotional, and tech teams increase revenue by 150%.
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Re-Structuring Online CME Sales
Modernizing a product sales funnel to support a shift in revenue opportunities.
Let’s work together.
I have over 25 years of experience in creating, building, engaging, collaborating, and leading. Take a look at my résumé for the complete picture.